Vision and Mission

The MSC is a mission-driven organisation, steered by a vision of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

Our mission is to use our ecolabel and fishery certification programme to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with our partners to transform the seafood market to a sustainable basis.

If you buy fish, whether for your own consumption or for a company or restaurant, you can help us to fulfill our mission and realise that vision. Just ask for MSC certified when you are next buying seafood.


One thought on “Vision and Mission

  1. Pingback: MSC in Western Australia » What can the Marine Stewardship Council offer the West Australian fishing industry?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s